EST. 2011 · Built here. Passed down.
Three generations.
One reputation.
D&S is a family shop with an actual family story behind the name.
The foundation
It started with Steve Michelson.
Steve Michelson got the shop rolling in 2011 with a work ethic and a belief that your name should mean something when it's attached to a repair.
Today, Steve's daughter Natalie owns D&S and carries that legacy forward. D&S is proudly woman-owned and family-run, with Natalie's husband serving as the shop lead.
And the name on the building? D&S is Dean & Stan — Natalie's kids and the third generation this business is being built for.
We aren't trying to look like a family business. We are one.
A family name means something.
The next generation was part of the story from the beginning.
That is Steve with Dean. It is the kind of photo that explains D&S better than a polished corporate timeline ever could: work, machines and family all in the same frame.
Small engines run deep.
Both sides of the family know the sound of a stubborn engine.
D&S began with Natalie's father, Steve. On the other side of the family, our shop lead grew up learning around small engines with his own father. Different families and different years — but the same habit of figuring out how things work and getting them running again.
Small engines aren't simply our business. They're part of our family history.
More than names on the sign.
The boys are learning for their turn.
Dean and Stan are an integral part of what goes on around D&S. Under supervision, they're learning the tools, the parts, the patience and the problem-solving that keep a real shop moving — preparing for the day the next generation takes over.
We live this stuff.
We don't just fix 'em.
We enjoy 'em.
Powersports are part of our family life — dirt bikes, trail rides, snow days and the occasional adventure that reminds us why dependable equipment matters.
POWER
The name goes beyond the shop.
We have our own outdoor power equipment line.
From the YARD BOSS 5-in-1 trimmer kit to mowers, blowers, batteries, engines and more, our name stands behind what we offer.
Explore D&S Equipment →